SEO Simplified

SEO stands for Search Engine Optimization.  It is one of the most popular marketing tools used nowadays by companies who want to make a strong online presence.  With over 2.5 billion internet users, it’s no surprise that businesses are competing to get a share of this market.

This tool utilizes advanced marketing techniques that at first glance may seem too SEOcomplicated for a regular person.  However, with the right information, almost anybody can understand the basics.  So, if you’re looking at investing a portion of your marketing budget towards SEO, It would be beneficial to know how it works.

Optimizing your website means applying various elements to get high ranking on search engine result pages or SERP.  This can be profitable for your company as most consumers use search engines to find what they need. There are two different ways to get a good rating.

Organic Search – Utilizes keywords and links to improve SERP ranking.  You can do this on your own or hire experts to help you improve your site.

Keywords

When a person goes online and uses a search engine, what they do, is basically type a word which describes what they need.  If they were looking for bath towels, they would probably type “towels”.  This is the keyword the search engine will use.  Now, there are possibly thousands of companies from store to online retailers who sell this product.  That means there are a lot of websites that would be recommended.  What every company would want to happen is to be one of the first few results.

The search engine uses what is called a spider or a web crawler to review all registered websites to find the most relevant ones.  A blog about cleaning the bathroom with towels will probably have less of the keyword than a retailer who has different types of towels listed.  The spider is able to identify this and send back the results.  So on the SERP, only the appropriate sites will be listed.

The keyword count plays an important role in getting the ratings of a website up.  However, too much may result in spamdexing which will have negative effects.  Search engines now have safeguards against this.

One other important fact to know is that keyword placement is also part of the analysis.  The spider will check the content and review whether the words are in relevant locations.

Links

This element is actually quite simple and easy to understand.  A hyperlink or link for short is a way to navigate between pages and sites online.  You often used these links when browsing online.  So when you click on a site to get more information about a product you SEO Linksare interested in, you use a link.

Now, how do these affect ranking?  When external sites backlink to another site, this is considered as a referral or recommendation.  And like in any business, a lot referrals usually mean it’s a credible and reputable business.  That’s why when search engines first looked at links, they only evaluated based on number.

However, there were some SEO practices that abused this analysis.  As a result, search engines now check the quality of the links and evaluate the ranks of the external websites.

Paid Search or PPC (Pay per Click) – When a company has a paid search marketing strategy, their website is listed before the organic SEO’s on the SERP.  This is a great way to invite more traffic.  Although it does have additional costs, as companies are charged every time a user clicks on their paid listing.

PPC also uses keywords to ensure that the site is one of the top paid results.PPC

Paid Keywords

This functions the same way as a keyword does on an organic search.  The main difference is that these come with a cost.  Companies pay for what they want to use based on popular search terms.  According to research, the top 3 most expensive keywords used are insurance, loans and mortgage.  These categories can cost a company up to $55 in investment for one keyword alone.

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Whatever method you choose to improve traffic to your site can have a huge impact on your business. Visit URL to understand how these strategies work. Because when done properly you can increase your profit with the additional market you will be getting.

How to Start a Gaming Blog?

Almost anyone who go online play games. Some users download games on their mobile phones or to their computers. You will also notice that developers are enhancing or creating new games for the users. If you are one of those online users who are fond of playing games, why not consider starting your own gaming blog and monetize it. You can write about gaming reviews or anything about the gaming industry. Here is your guide if you want to become successful in your gaming blog.

The Basics

HostingChoose your domain. The first step is to get your own domain name. This is better than just getting a free blog at WordPress or other websites that offer free blogging service. When choosing a domain, make sure it is attractive enough to compel a user to visit your blog. Make sure it is also related to the gaming industry. Avoid long domain names. Choose a one or two- word domain name for your blog.

Hosting.  Look for a hosting website, which is affordable and offers good service. You may want to read up on recommendations about the best hosting sites on the internet before deciding on one.

Choose a Theme. You need to decide what your gaming site will look like. There are free themes that you can choose from, or you can opt for the paid themes. The paid ones are better than the free theme, but since you are still starting out as a gaming blogger, getting a free theme will do.

Monetizing your blog

Okay, we’re done with the basics. You’ve already written a few review articles about games and you decide to start marketing your blog. Marketing is essential if you want to be successful with blogging. This is how you actually reach out to online gamers. Other options are also available for you. You can even find sites, like ours, that can help you monetize your blog. If you want to just write content on your blog and hire a company to do all the work for you, then you can hire a company like us, or you can do all the legwork. It’s all up to you.

Here are some tips to help you become successful with your gaming blog:

Social MediaTake Advantage of Social Media. Successful websites always use social media as their marketing platform. There is Facebook, Twitter, Instagram, Pinterest, Vibe, etc. Advertise your blog on all of your social media accounts. We do not mean just announcing that you have a blog. Link all your new posts to your social media accounts to let the users know that you have new updates for your blog.

Search Engine Optimization. You need to be on top of the search engine rankings if you want new users for your blog. How do you cause traffic? Use white hat search engine techniques. If you are highly adept with SEO then use your skill to monetize your blog. Of course, you need to still write good content for your blog. Content is still king when it comes to blogging. You will never go wrong if you can write well, and if you know how marketing and monetizing a blog works.

Know your competitors. It is essential for a blogger to make friends with other bloggers or do guest postings. It is also important for a gaming blogger to check what other bloggers are writing about. Look for what is popular in the market and what people want to read about in a gaming blog. You may want to use forums for this. Make sure you participate and interact not just with bloggers but with gamers as well. After all, they are your target market. Of course you need to know what they want from a gaming blog.

It is not complicated to start a gaming blog. You can already set up one in just a few minutes. If you are really passionate about games, then you better start writing about that first gaming post and let the world know about it.